Web Design & Development
Everyone in business wants the best website. And that is why we are here. We'll create the best website as per your business demands.
- User Experience (UX) Design
- Information Architecture (IA)
- Responsive Design
- Interactive Design
- Back-End Development
- Search Engine Optimization (SEO)
- Content Marketing
- User Testing
- Advanced Web Analytics
Whatever be your business demand - brand image, lead generation or e-commerce – our team of user experience designers, content experts, and front and back-end developers come together to build an effective website. Our primary goal is to develop the "right" website for your business - one that is result-generating and that evolves as your business continues to grow.
User Experience (UX) Design
The User Experience (UX) Design, relating to web design, will infuse quality to the user engagement. User engagement quality is related on several factors - physical, intellectual, and emotional, including the website's utility to users, its attractiveness, uniqueness, organised content, and the technology used. The users of a public facing website include its existing and potential customers as well as the administrators of that site, wherein comes the relevance of the UX design of the site's content management system (CMS).
Wishesh Digital Marketing employs experienced specialists in UX design who ensure adherence to our exhaustive, proprietary UX design process which includes the implementation of heat maps, user testing, user flow analysis, micro-conversion point analysis and integration of both content and technology strategies. The Wishesh Digital Marketing UX design team ensures the right balance of both external user needs and internal user-administrator needs. Besides our team of experts also balance the competing tactics used in the pursuit of brand experience goals vs. SEO goals vs. user engagement goals. Contact us to experience the expertise of our specialist in enhancing your user experience.
Information Architecture (IA)
Information architecture (IA) is about the organization and structure of content on a website. Many incorrectly treat IA and UX as the same thing. But in reality IA is a subset of UX.
Wishesh Digital Marketing not only has expertise over the basics of site structure, navigation, site-mapping, and wireframing, but also on resolving the conflicting tactics driven by the differing goals of SEO-driven information architecture, brand-driven information architecture and user-needs-driven information architecture. The right architect, attracts readers and they stay there for a while.
Wishesh Digital Marketing builds every site using responsive design, without any exceptions. That means that every site we build is, at a minimum, tablet, mini-tablet and smartphone friendly. Not only that it ensures user experience consistency, ease of maintenance, meeting Google's preference (from an SEO perspective) for sites that use responsive design, and accommodation of portal size and device evolution. Responsive design requires different expertise and training than traditional web design.
It is important to note that exceptional responsive design takes a different design process and organization structure to achieve. The industry often talks about users having the "same" experience on all portal sizes as being a goal of responsive design. But the user experience is never the same on different portal sizes, as different portal sizes has parameters and constraints on the design. The real goal is to ensure "perceived consistency" and not "sameness." Wishesh Digital Marketing makes use of a spiral design process to ensure collaboration of the client, UX designers, IAs, interactive designers, content strategists and developers in the early process and throughout the process to obtain optimal results. Our team is quite responsive when it comes to responsive design.
Many often consider Interactive designers and graphic designers as being the same thing. But they are different. Graphic designers are specialists in static media such as print, outdoor, logos, branding elements, etc. Interactive designers are experts in designing for the multi-dimensional physics of websites and other interactive media such as display banner ads and interactive applications. However in exceptional cases some graphic designers can do an excellent visual design for a website.
Wishesh Digital Marketing team is well versed in back-end development technologies and processes like WordPress, Magento, PHP, Python or Ruby on Rails. At Wishesh Digital Marketing all development is done in-house, there is no outsourcing.
Search Engine Optimization (SEO)
The websites designed by Wishesh Digital Marketing follow Search Engine Optimization (SEO) best practices. Right from site structure, media to meta data, every aspect of our website designs are well thought out and tweaked so the content can rank as highly as possible.
Keeping local, national or global search terms as the priority, we start with keyword research and then create a content strategy structured to facilitate achievement of our clients' goals and target the key terms that will provide the most value to our clients' businesses. Once content is in place, we constantly monitor the viewer's traffic and rankings and look for improvements and additional relevant sources of traffic. At Wishesh Digital Marketing we use the best tools and stay relevant on the cutting edge of the SEO field. Our team provides superior SEO strategies, insights and results for all of the clients we work with. There is no risk of getting lost, when SEO can be tailored to attract traffic online.
Content marketing has a simple goal - to form or strengthen an attachment between a potential or existing customer and a company, brand, its services and/or products. Content marketing is related to "how" such an attachment can be built. This attachment can be high in the purchase funnel with focus on creating awareness; or near the bottom of the funnel with focus on creating loyalty and advocacy to increase repurchase intent. The focus of many in the industry is only on customer attraction and acquisition, but content marketing should be involved in the entire customer life cycle. Excellence in content marketing requires a balancing of goals that are often conflicting, as goals related to SEO, reinforcing the meaning of a brand and driving user engagement often required different content tactics.
Success in content marketing needs an integration of several functional areas, which includes copywriting, graphic design, infographic production, video development, SEO, analytics, social media, and expertise in CRM/inbound systems and marketing automation platforms. Wishesh Digital Marketing's flat organization, collaborative culture, and provision of all related services in-house facilitates development of superior, well developed content marketing initiatives for all our clients.
User testing is the best method that provides insight into how to improve a website's usability and conversion. The Wishesh Digital Marketing team comprises of several professionals who are experts not only in constructing and administering user testing but in distilling the resultant data and video playbacks into strategy that can drive the evolution of an existing site or the development of a new one. How about knowing your users. They don't bite for sure.
Advanced Web Analytics
A website is a judgment call. It's not just about being driven by the right people. Any website is just one possible answer to a wide range of user and stakeholder concerns and needs competing marketing and design philosophies. This is where Wishesh Digital Marketing's expertise in advanced web analytics comes in. Seven of Wishesh Digital Marketing's team members hold Google Analytics Individual Qualifications, and approximately 80% of the entire Wishesh Digital Marketing organization has had a minimum of several dozen hours of training in advanced web analytics. Besides having a hands-on experience, means that we're experts in guiding the evolution and effectiveness of our clients' websites. Are you ready to be guided?